The PPC Dashboard

Overview

The PPC Dashboard provides a snapshot of your PPC performance across campaigns by marketplace within your selected date range.

Access Path: PPC > PPC Dashboard

Primary Components

• Marketplace selector dropdown for switching between multiple marketplaces
• Performance indicator tiles showing high-level metrics
• Four performance charts: Sales, Cost, Measures, and Performance
• Campaigns widget with detailed breakdown per campaign
• Ad Groups widget listing all ad groups

Main Metrics

The dashboard tracks the following PPC performance indicators:

• CTR (Click-Through Rate): Clicks divided by impressions
• ACOS (Advertising Cost of Sales): Spend / Sales x 100
• Conversion Rate: Total Orders / Clicks x 100
• Impressions — total ad impressions
• Clicks — total ad clicks
• Average Cost Per Click
• Total Orders — orders attributed to ads
• Spend — total advertising spend

Functionality

• Each widget functions as a mini-screen with filtering and search capabilities
• You can toggle columns using Table View features
• Related tools (Keyword Performance, Term Performance widgets) are accessible through the top PPC menu if absent from the dashboard

Note: Only one marketplace can be viewed at a time on this dashboard.