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The Sales Per Day Per Product Screen ​

Overview ​

This report delivers daily, product-specific breakdowns of Amazon sales and profitability. It addresses key merchant pain points like understanding promo versus regular sales, tracking costs, and measuring PPC performance.

Access Path: Sales and Customers → Sales Per Day Per Product

Primary Capabilities ​

  • Day-by-day sales tracking per product
  • Promo versus non-promo sales distinction
  • Cost and profit transparency
  • PPC ad performance analysis
  • Page engagement metrics including conversion rates

Customizable Settings ​

Users can configure:

  • Discount Threshold -- determines what qualifies as a promotional sale
  • Thumbnail Size -- adjusts product image display
  • Custom Formulas -- define profit, ROI, and margin calculations by selecting which cost elements to include (fees, promos, taxes, COGS, shipping, miscellaneous costs, PPC, operating expenses)

Column Categories ​

Product Identification ​

Product thumbnail, date, account, marketplace, SKU/FNSKU, ASIN, parent status, internal name, brand, product group, tags, active status.

Orders and Fulfillment ​

Orders, canceled orders, units, shipped units, refunded units, refund percentage.

Promo and Sales ​

Promo units, promo revenue, non-promo units, non-promo revenue, total sales, customer payments, revenue, per-unit revenue.

Costs and Profitability ​

COGS, FBA fees, commissions, promo amounts, shipping, miscellaneous costs, operating expenses.

Net Performance ​

Net profit, net margin, net ROI, tax values.

PPC Metrics ​

PPC orders, impressions, clicks, sales, cost, TACOS, conversion percentage.

Engagement ​

Page views, sessions, unit session percentage.

Key Advantages Over Amazon Seller Central ​

SellerLegend provides:

  • Promo/non-promo distinctions
  • Daily SKU-level views
  • PPC sales attribution
  • Customizable profitability formulas
  • Integrated cost tracking that Seller Central obscures or omits