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Why Your PPC Dashboard Shows Lower YTD Values ​

Main Issue ​

SellerLegend's PPC dashboard displays lower Year-to-Date (YTD) figures than expected due to Amazon's data retention limitations. The platform retrieves historical information with different constraints:

  • Orders: Up to 18 months of historical data available
  • PPC/Advertising: Only 60 days of historical data accessible

Impact on Your Data ​

When you onboard with SellerLegend, your current month view typically shows accurate values. However, your YTD calculations may appear incomplete because Amazon imposes different limits depending on the type of data you're accessing.

The timing of your onboarding significantly affects accuracy. If you signed up early in the year, your YTD figures align properly since the 60-day lookback window captures January data. However, later onboarding means progressively less historical PPC information is available for that year's YTD calculations.

Looking Forward ​

As SellerLegend accumulates your PPC data from your onboarding date forward, your YTD figures for the next calendar year will be fully accurate. This means future annual reports will reflect complete data.