Why Are There Differences Between the SellerLegend Dashboard and the Seller Central Dashboard?

SellerLegend and Seller Central track metrics differently, leading to discrepancies in reported numbers. This article explains the key differences and how to verify your data.

Key Differences

Sales Accounting

Seller Central reports "Ordered Product Sales" at the time of purchase, regardless of fulfillment status. SellerLegend tracks "realized revenue" based on actual shipment and retroactively adjusts for cancellations and refunds.

Revenue Calculation

Seller Central excludes shipping and gift wrap income. SellerLegend includes total gross revenue encompassing Product Revenue + Shipping Income + Gift Wrap + Other Credits.

Unit Counts

Seller Central counts units when ordered; SellerLegend counts only shipped units, updating progressively as orders are fulfilled.

Promotions

Seller Central deducts promotions from revenue. SellerLegend treats promotions as expenses, providing clearer gross profit visibility.

Refund Handling

Seller Central doesn't consistently reduce revenue for refunds. SellerLegend retroactively adjusts all affected metrics.

Data Timing

Neither platform updates in real-time. Batch delays can temporarily create discrepancies between systems.

Additional Differences

SellerLegend supports multi-currency conversion across marketplaces, integrates advertising costs, and captures miscellaneous income sources that Seller Central omits.

Verification Method

You can reconcile numbers by exporting Seller Central's fulfillment reports and comparing unit counts and revenue totals against SellerLegend's order list exports for matching date ranges.