What Is The Difference Between Ordered Product Sales And Revenue?
Ordered Product Sales
Ordered Product Sales represents the total catalogue value of products ordered, before any adjustments. It equals Item Price x Quantity Ordered and includes only the base product price, excluding shipping, gift wrap, promotions, VAT, and fees.
This metric directly matches Amazon Seller Central's reporting.
Revenue
Revenue in SellerLegend is your net sales figure that reflects actual income credited by Amazon after adjustments.
Revenue Formula
Revenue = Ordered Product Sales + Shipping Income + Gift Wrap Income - Amazon Promotions/Discounts - Marketplace Facilitator VAT/Sales Tax
Additions
- Shipping income — primarily for FBM sellers
- Gift wrap income — when customers pay for wrapping
Deductions
- Amazon promotions and discounts — applied at seller expense
- Marketplace Facilitator VAT/Sales Tax — withheld by Amazon in regulated regions
Practical Example
For 10 units at £20 each:
| Component | Amount |
|---|---|
| Ordered Product Sales | £200 |
| Plus shipping | +£15 |
| Plus gift wrap | +£5 |
| Minus promotion | -£10 |
| Minus VAT | -£33 |
| Revenue | £177 |
Common Patterns
- FBA sellers typically see Revenue lower than Ordered Product Sales due to VAT deductions and promotions.
- FBM sellers often see Revenue exceed Ordered Product Sales when shipping charges dominate.
Revenue shows how much Amazon says you actually earned from those sales, while Ordered Product Sales indicates the raw product value sold. Understanding this distinction helps sellers accurately assess business performance beyond gross transaction volume.